I am a big believer in the power of AI, and amcommitted to using it in ways that are ethical, safe, and effective. Here’s my approach:
Ethical AI Use
I will always ensure that the use of AI tools upholds and reinforces brand reputation and client trust.
I am open and honest with my clients and partners about how AI is used within my work.
I believe AI works best when complementing human expertise rather than replacing it.
All AI practices employed follow relevant laws and ethical standards.
I maintain training and checks to prevent the creation of work that could be biased, harmful, misleading, or offensive.
Safety with AI
I adhere to data protection laws and privacy standards when handling sensitive or confidential information.
AI tools are never used to store or process client data beyond what is necessary for a specific project.
Human checkpoints are in place to guarantee the quality, accuracy, and integrity of all AI-assisted outputs — “the AI made a mistake” is not an acceptable excuse.
I respect and clearly define intellectual property and copyright limits for AI-generated content.
AI tool usage complies with my Business Terms of Service, Privacy Policy, and Usage Policy.
Effective Use of AI
I use a carefully selected list of AI tools that meet my standards for reliability, accuracy, and compliance.
I regularly review and update these tools to ensure continued quality and security.
I undertake ongoing training to remain up to date with developments in AI and its responsible use within marketing and virtual assistance.
All AI outputs are reviewed, refined, and approved by me before being shared with clients or published.
Approved AI Use Cases
The following outlines the current use cases for AI tools within Melanie Tremain VA. This list will evolve as tools and technologies develop:
- Content research and drafting (e.g. blogs, social media posts, newsletters)
- Market and audience research (e.g. identifying trends, competitors, and audience personas)
- Summarising insights from research or engagement data
- Analysing campaign or performance data
- Content strategy planning and calendar creation
- SEO research and optimisation support
- Creating, testing, and improving email automations and campaigns
- Supporting the creation and optimisation of digital ads (copywriting, idea testing, performance analysis)
- Content repurposing across platforms and formats
- Proofreading and tone consistency checking
- Creative ideation (e.g. campaign ideas, headlines, hashtags)
- Client communication support (e.g. proposals, reports, and project updates)
- CRM and workflow automation support
- Competitor and trend analysis
- Video and podcast creation, scripting, and editing
- Visual content support (e.g. resizing or enhancing imagery)
- Accessibility and inclusivity checking
Human Oversight
AI tools are used strictly to assist and enhance my work — never to replace human judgement.
Every AI-assisted output is personally reviewed and edited to ensure accuracy, tone, and alignment with each client’s brand and objectives.
Commitment to Continuous Review
AI technology continues to evolve, and so will this policy. I will review my AI use and practices regularly to ensure they remain ethical, transparent, and compliant with data protection regulations.
Any significant changes in the way AI is used within my work will be reflected in future policy updates.